Case Study – CB2 Interiors – nicguerrero.com

UI / UX Design & Web Development

Client: CB2 Interiors

Project Overview:

This company provides modern furniture and decor from curated brands. They have multiple physical locations as well as a traditional e-commerce website, and produce a seasonal ‘LookBook’ to highlight featured items.

They require fresh, on-brand writing for product descriptions, calls to action, various captions and marketing email copy. I contributed UX Writing for the item “Details” tabs for their Summer ’22 collection.

Scope:

Write product “Details” (descriptions) for curated interior decor items
Review additional pages / screens for additional improvement opportunities

Problem:

The company has numerous items that need to be descriptively differentiated while maintaining a consistent brand voice.

Solution:

Compare related product descriptions, write and edit overview and bulleted details
Gather and evaluate user feedback for revisions

Research & Discovery:

Conducted user testing, interviews and Q & A

Information Architecture:

N/A (existing)

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