Menu
Project Overview:
The organization services a member base of competitive equestrians who prefer a luxury atmosphere and top quality care for their horses, in a mature and quiet boarding environment.
After user experience research was conducted, a clean and efficient user interface was designed, along with brand-aligned social media and email marketing assets for promotion of occasional public events.
Scope:
Goals:
Process:
Research & Discovery:
Information Architecture:
Aesthetic:
The existing aesthetic was elegant and calm, but lacked contrast. I proposed blue hues to accentuate the neutral tones. Gradients are featured throughout the design for accents, buttons and alternating background sections.
Simple, linear fonts, icons and logos were selected for a clean, uncluttered impression. Cursive accent typography was included to elevate the overall appearance, but was used sparingly to avoid overwhelm.
Colors:
( Colors: #0380b8 | #083d80 | #01253e | #54595f )
Logo Variations:
Typography:
Monte Carlo:
Dapple Gray
Tenor Sans:
Montserrat:
Wireframes:
We are a premium horse boarding facility located in the beautiful Northwest Las Vegas area, featuring full service care for your special equines.
Our foremost goal is to provide individualized, top of the line care for your equine, including daily grooming, seasonal blanketing / masking as well as routine veterinary, farriery and therapeutic care.
We maintain a professional and clean property at all times, assuring discerning horse owners have a comfortable home for their animals and an enjoyable atmosphere to ride.
The main barn has 14 luxurious stalls each equipped with attached outside runs, hay and grain feeders, automatic waterers, an automatic fly control system, overhead fans for the high summer temperatures, rubber mat floor coverings, and ambient lighting.
Our facility is also equipped with two hot/cold indoor wash stalls, a spacious lounge room and a rotating tack wall.
Beside the barn we have a round pen with plush sand-mix footing, a patience pole, a secondary outdoor wash rack, a 3 stall quarantine barn, hay storage, a grassy turn-out paddock, as well as a nice warm-up arena, all beautifully interlaid amongst scenic landscaping.
We provide secure and monitored access into and out of the facility to ensure our guests and their horses are safe at all times.
Clean and spacious attached outdoor runs and secure, padded dividers to prevent injuries from stablemates.
Comfortable rubber flooring and kick guards, automatic waterers, premium hay / grain feeders and sliding doors.
High powered cooling fans, automatic insect misting system, a plushly sanded round pen and a groomed workout arena.
Two heated wash racks and attached grooming stations, and an onsite laundry room for blankets, leg wraps, etc.
Luxurious indoor and outdoor lounge areas with ample seating and arena views, stocked with refreshments.
The sense of community and attention to detail is something that I’ve only ever found here at Dapple Gray.
~ Kelcie
My experience has been fantastic. My mare is lavished with affection & I love the close proximity to the horse park.
~ Amber
They pre-screen the clientele to ensure a great fit, which has made this the most drama-free barn around.
~ Dahlia
Thank you for viewing this project.
